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CIM Level 6 Programme | Professional & Digital Marketing
Programme

CIM Level 6 Diploma in
Professional & Digital Marketing

A World-Class Qualification.
Delivered in Tanzania.

The CIM Level 6 Diploma is the gold standard for mid-to-senior marketing professionals. Developed through extensive employer-led research, it equips you with the strategic thinking, digital fluency, and commercial acumen to lead — and earn the title of Chartered Marketer.

📅
12–18 MonthsDuration (part-time, virtual)
🎓
50 CreditsRequired for the Diploma
💻
Virtual InteractiveFlexible online learning
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Globally RecognisedAssessed directly by CIM UK

Qualification Routes

Both routes require 50 credits. Choose the path that fits your goals.

Route 1

3 Steps • 50 Credits
1
Step 1 — Mandatory Module
Strategy and Planning
20 Credits
2
Step 2 — Choose One Elective
Commercial Intelligence — 10 CrSocietal Impact — 10 Cr
3
Step 3 — Choose Two Electives
Customer Journey Optimisation — 10 CrContent Strategy — 10 CrBrand Proposition — 10 Cr
Total Credits50 Credits

Route 2

4 Steps • 50 Credits
1
Step 1 — Mandatory Module
Strategy and Planning
20 Credits
2
Step 2 — Choose One Elective
Commercial Intelligence — 10 CrSocietal Impact — 10 Cr
3
Step 3 — Choose One Elective
Customer Journey Optimisation — 10 CrContent Strategy — 10 CrBrand Proposition — 10 Cr
4
Step 4 — Choose One Masterclass
AI in Marketing — 10 CrEcommerce — 10 Cr
Total Credits50 Credits

Programme Modules

Expand each module to view learning outcomes

📥 Download Full Prospectus
Mandatory

Strategy & Planning

Master marketing audits, strategic planning, segmentation and digital integration to deliver organisational objectives.

20 Credits
Learning Outcomes
  • Understand the organisation’s priorities and their impact on marketing strategy
  • Use marketing audit insights to inform the marketing plan
  • Develop a strategic plan to deliver organisational objectives
  • Align supporting digital, brand, and comms plans to marketing goals
  • Critically evaluate metrics and recommend continuous improvements
Optional Elective

Commercial Intelligence

Build confidence with financial metrics, strategic budgeting, ROMI delivery and commercial decision-making.

10 Credits
Learning Outcomes
  • Understand metrics used to measure marketing performance
  • Manage marketing resources to meet objectives
  • Apply forecasting and financial techniques to support budgets
Optional Elective

Societal Impact

Develop sustainable and social marketing strategies that align business objectives with societal and environmental goals.

10 Credits
Learning Outcomes
  • Understand the changing societal and environmental landscape
  • Align marketing with business and environmental agendas
  • Plan long-term societal change initiatives and measure results
Elective

Customer Journey Optimisation

Design data-led customer journey strategies that drive satisfaction, loyalty and advocacy at every touchpoint.

10 Credits
Learning Outcomes
  • Create an integrated customer journey map
  • Use data and insight to improve customer journeys
  • Measure and optimise customer journey improvements
Elective

Content Strategy

Develop targeted content marketing strategies, plan content creation and distribution across channels for diverse audiences.

10 Credits
Learning Outcomes
  • Develop a targeted content strategy for wider marketing goals
  • Plan the creation and distribution of effective content
  • Select appropriate channels for target audiences
Elective

Brand Proposition

Build powerful brand identity, develop differentiated propositions and understand what drives brand success and longevity.

10 Credits
Learning Outcomes
  • Develop propositions that differentiate the organisation
  • Understand how brand supports the proposition
  • Determine factors driving brand identity and strategy for success
Masterclass — Route 2

AI in Marketing

Respond strategically to AI developments and plan the utilisation of AI technologies across all marketing activities.

10 Credits
Learning Outcomes
  • Identify the application of AI within marketing
  • Understand the challenges of AI in the business environment
  • Plan the effective utilisation of AI in marketing activities
Masterclass — Route 2

Ecommerce

Build strategic decision-making capabilities for e-commerce, from business case preparation to inbound marketing strategy.

10 Credits
Learning Outcomes
  • Build a business case for an Ecommerce proposition
  • Understand best practice in Ecommerce for site transactions
  • Implement an effective inbound marketing campaign